This blog post will discuss Dual Coding Theory and how it affects the creation of PowerPoint presentations. First, a little background knowledge on myself regarding PowerPoint. I find that when it comes to creating PowerPoints whether it be for school or work, there’s just too much useless information. This is most likely the result of trying to get as much facts and data points into one slide. Which pondering it now… is not effective whatsoever. An effective method of knowledge transfer through PowerPoint would involve using Dual Coding Theory.

Dual Coding Theory is the idea that combining words (Verbal) and images (Visual) to increase memory and retention of topics. Research indicates that combining these two channels of communication allows learners to retain more if only one of the channels was utilized. This process is focused on how the brain processes information, rather than determining how the learner prefers to view information.

From personal experience, clear and concise points always stuck with me. Similar to Dual Coding Theory, I always found in high school and throughout University, that by adding visuals that match with the topics in discussion always helped me better retain that information in the long run. After reading articles on Dual Coding Theory and its application on presentable information, I have finally understood what it means to retain more information while decreasing our cognitive load.

First and foremost, Dual Coding Theory does not care about how aesthetically pleasing a presentation can be. The main focus is getting the information across with minimal distractions. Theres no need for additional explanation, proofs, weird symbols, colours/symbols that do not match. This will only serve to distract the learner at retaining the most important points. I strongly believe that Dual Coding proves to be a very effective means of knowledge transfer, and should be implemented into more presentations so that we can all benefit.

Please view my attached presentation on Dual Coding Theory and its further applications in PowerPoint.